Video Marketing

The Best 15 Second Ads Your Company Needs To Utilize

Post by
Mitch Mortensen

You already know that spreading brand awareness and promoting your products and services is vital to your business's success. Quick 15 second ads are great at keeping viewers attention while also maximizing virality.

Watching best 15 second ads
Photographer: Austin Distel | Source: Unsplash

We’ve put together some of the best 15 second ads so you can learn what is working in today's social media driven world.

But finding the best way to maximize your marketing dollars heavily relies on your ability to think outside the box, especially if you want to attract valuable prospects, improve ROI, and increase conversion rates.

The 15-second video advertising is a marketing strategy that may work wonders for your company. With the correct video style, your brand will make a big splash and you’ll be widely advertised and displayed, which would create company growth and development.

On the other side, reckless planning and poor production management could easily lead to disaster.

To help you see what works today, we've put together some of the best 15 second ads

1. GoPro

If you 're familiar with GoPro, then you probably have a clear idea of the company's short ads. Most of them are extreme sports taken from GoPro's iconic fish-eye camera. The first-person perspective of the GoPro videos offers you an incredibly personal interaction that every business website needs to similarly provide to its viewers.

GoPro TV Commercial

It is undoubtedly true that GoPro has been the pioneer of the new video marketing trend among companies. While other businesses are utilizing the tactic of making viral videos to draw exposure, no company does it better than GoPro, which publishes multiple videos on a daily basis.

GoPro's video content features not only extreme sports but also involves emotion-evoking clips such as people capturing emotional and personal moments using the GoPro camera.

2. Burger King

Here's another 15-second video that resonates well with people's love for food.

The most successful Burger King advertisements are distinguished by a provocative tone of speech, tongue-in-cheek satire, and unwavering social commentaries that resound well with a large number of audiences.

Aside from the brand personality that Burger King is injecting into its commercials, the popular burger store never fails to make people drool over their visually delicious illustrations of how their burgers look like, smell like, and taste like through their advertisements.

Burger King utilizes a range of strategies to market its goods. Each portion of the video marketing campaign includes strategies that are used to connect the company's products with the target audience.

3. Oreo

Oreo is renowned for its plain, innovative video content, especially on social media.

The clip below is a brilliant illustration of a nice, imaginative video that can surely grab customer attention.

Oreo Instagram Video

Even if they have been around for a very long time, Oreo has rapidly and easily embraced marketing strategies like these shorter 15 second ads.

While they may have a massive marketing department and great strategists, it's also worth remembering that not all big companies really feel the need to keep customers involved the same way as Oreo does.

Customer engagement has long been a major priority for this business, which is why we see promotions like the Mystery Flavor, which gives customers the chance to taste Oreo cookies and then see whether they can guess the flavor of the cream filling to win $50,000.

4. Reebok

Empowering video content tends to perform better compared to educational ones. This video from Reebok is one of them.

Reebok Instagram 15 Second Ad

When things get tough, a lot of people turn to a positive line for a bit of encouragement. This is what Reebok wants its viewers to feel through its marketing videos.

Motivational videos can help people believe more in themselves and create a positive impact on their lives. It takes a lot of creative juices to produce an inspirational 15-second video and that's why this video makes our list of best 15 second ads.

5. Dunkin' Donuts

A video doesn't have to be lengthy in order for it to be successful. This video from Dunkin' Donuts is proof that even three still photos that are put together into a marketing video can make a huge difference.

View this post on Instagram

Happy Mother's Day! 🍩💐

A post shared by Dunkin’ (@dunkin) on

Dunkin Donuts Instagram Video Ad

Although this video is dead easy, what makes it perfect is its timeliness (in honor of Mother's Day), and its message is sweet, spontaneous, and simply sincere.

Not to mention, Dunkin’ Donuts has been doing phenomenal work when it comes to its video marketing campaigns, especially on social media.

6. WeWork

Another perfect way to utilize a 15 second ad is by showcasing the culture of your business. This is what WeWork strategically created to promote their company's fun and diverse culture.

View this post on Instagram

From our family to yours, #MerryChristmas!

A post shared by WeWork (@wework) on

WeWork 15-Second Video Ad

WeWork's fun and lively video was cut into brief scenes. The video showcased the happenings in its own company party.

Some of the scenes are composed of kids doing breakdance, staff dressing as a snowman, and employees chatting and laughing.

WeWork did a fine job highlighting the team and having the group look very enjoyable.

Should You Try And Create One Of The Best 15 Second Ads?

The average human attention span is becoming shorter since more people and platforms are competing for your viewers attention.

Short-form videos allow you the flexibility to create emotion-evoking, relatable videos that get to the core of your target audiences' interest, without the expense of making more in-depth content.

Consumers' buying habits are deeply influenced by emotions, so appealing to their feelings in a brief amount of time is clearly becoming essential in video marketing.

In addition, short-form videos may be created in a range of ways such as live feeds, reels, sizzles, teasers, sponsored material, etc.

If you put in the time and effort to create one of the best 15 second ads, you’ll be head and shoulder above your competitors. It’s one of the most effective ways to promote your brand to the 3.2 billion internet users.

Not to mention, it‘s a lot easier to achieve virality, especially if your video resonates well with your audience.

Are you ready to create your own 15-second video to promote your brand?

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