The Job Market today has been completely transformed compared to the last decade. Fresh university graduates can easily pick between various job offers and positions that are available to them because of lower employment rates and a strong economy.
For companies looking to hire new talent for their company, it can be hard to get the message across to job seekers especially with competition from other companies and businesses.
This is why having the best we’re hiring ads to set yourself apart is a must.
The New Way of Hiring Top Talent for Your Business
Getting the attention of job seekers and prospects for your job position is considerably harder than before because of the many mediums and channels that are available, like smartphones, tablets, laptops, and TV.
The once-popular job ads in the classified section of newspapers barely get attention compared to 10 years or even 5 years ago. The jump to the cloud has radically changed the way job seekers find a new job.
Social Media like Linkedin, Facebook and even twitter has also played a major role in how job seekers find jobs.
Companies who are late in jumping to the trend may find themselves get left behind by the competition.
Company review sites like Glassdoor and Indeed also provides job seekers with in-depth information about a company’s culture, perks, offices, and experience that can potentially affect the number of applications your company receives.
Getting Attention With We’re Hiring Ads
Getting the word out is no longer enough, businesses have to put engaging content that job seekers can interact and engage with to help them decide if your company is a good fit for them.
Companies can also use social media and the internet to get the word out that you’re hiring, the challenge is standing out from the crowd and getting the attention of top talent among the plethora of other hiring ads.
Using the Power of Recruitment Videos
Recruitment videos are a rich format that you can use for your talent acquisition strategy and it is one of the best “We’re Hirings Ads” that can captivate job seekers with engaging content like the company culture, or what it’s like to be in the office of your company.
The challenge is getting and keeping the attention of your job seekers.
There are a lot of possibilities when it comes to creating video hiring ads and if done right it can help you score amazing talent for your job openings.
How to Create The Best We’re Hiring Ads
Videos are one of the fastest-growing Ad formats and are also gaining popularity in recruitment so you have to be creative to stand out against the competition.
The goal of recruitment videos is to engage with potential job seekers.
1. Plan Ahead
Your recruitment video can be the first thing job seekers see about your company and first impressions always last.
Your recruitment ads or hiring ads should represent the values of the company and showcases the company culture and what it is like to work in the company.
Creating a recruitment video is an investment and requires time and resources from the company.
To ensure that you get a return of your investment you plan the content of your recruitment video before the actual shoot.
2. Things to Include To Create Engaging We’re Hiring Ads
A study has shown that most job seekers consider the following key factors when looking at the best we’re hiring ads are the salary, the benefits, location, and employee reviews.
It is important that your recruitment videos are able to share the right information with potential job seekers.
There are Pros and Cons when including the salary rate in your hiring ads but experts agree that posting the salary range provides more benefits than its disadvantages.
Younger professionals tend to disregard hiring ads without wage information as compared to hiring ads that post the salary range of a given position.
If you’re making a recruitment video for multiple job position then replacing the salary range to how much above industry wage your willing to provide is also a great idea.
The company benefits that are or aren’t included with the salary package can be a deal-breaker, especially for candidates who are receiving multiple offers.
The most common benefits that job seekers look for is a defined career path and opportunities for progression in the workplace.
Another highly sought after benefit is continuous training opportunities that help employees learn a new skill or develop existing skill sets.
Popular companies like Google, Amazon and Apple often provide a panoramic view of their campuses and offices in their recruitment videos to help spark interest.
Showcasing office environments helps job seekers determine if they are comfortable with the office environment.
Including an Employee review or testimonial in your recruitment video allows job seekers a glimpse of how your employees have grown in the company.
They also provide a glimpse of their future potential teammates in the workplace.
3. Include Everyone In Your Team
The duration of your video might not be able to showcase everyone in your team in the video itself but involving everyone in your team during planning and production can also be a productive and engaging team activity.
Including the leadership team in the recruitment video will add gravitas as well as project a more open and inviting corporate organization.
Including Mid-level managers and supervisors also provide job seekers with a glimpse of their future direct reports.
Finally, the star of the show will always be your employees who are on the frontline of your organization.
Recruitment videos are the quickest and best we’re hiring ad that can allow your business to score amazing talent.
The recruitment videos can easily be posted on your company’s social media platforms and website.
They are a great medium to convey a lot of engaging information to potential job seekers and can help you stand out against the competition.
Your recruitment videos should show what makes your company a great place to work and how it can help job seekers grow professionally.
Want to create the best we’re hiring ad? Reach out and learn how we can create one for you!